By Nick Eyman - July 27, 2023 | Smellephants on Parade
Prepare to embark on a one-of-a-kind sensory journey as Walt Disney World introduces its latest interactive experience, "Smellephants on Parade." In a tweet shared by the official Disney Parks account, guests are in for a delightful and family-friendly "search and sniff" adventure coming soon to Storybook Circus in Magic Kingdom. The concept art teases a captivating new statue, paying homage to the iconic "Pink Elephants on Parade" sequence from Disney's beloved animated film, "Dumbo." As an extra touch of magic, this enchanting experience will be proudly sponsored by Scentsy, the official home fragrance partner of Walt Disney World.
Although the tweet didn't reveal the exact opening date or timeframe for this enchanting encounter, Disney has assured fans that more "relephant" details will be released soon. With Disney's unwavering dedication to creating unforgettable moments, one can only imagine the delightful surprises in store for visitors eager to participate in this immersive adventure.
The collaboration between Scentsy and Walt Disney World is not entirely new, as they entered into a multi-year partnership back in 2021. Scentsy had already been offering licensed Disney products for three years prior to this exciting venture. It's clear that both companies share a commitment to enhancing the Disney experience through unique and innovative offerings.
As part of this initial announcement, there were previous plans to introduce a guest experience in Fantasyland. Although it didn't come to fruition, "Smellephants on Parade" promises to make up for it by adding an exciting new dimension to the Magic Kingdom.
Scentsy's enchanting partnership with Walt Disney World also extended to the EPCOT International Flower & Garden Festivals of 2022 and 2023. The Blossoms of Fragrance garden, beautifully adorned with fragrant flowers and mesmerizing butterfly topiaries, delighted festival-goers and showcased the magical possibilities when two extraordinary brands come together.
As we eagerly await further updates and the grand unveiling of "Smellephants on Parade," Disney enthusiasts and fragrance lovers alike can look forward to an immersive adventure that will engage all their senses. With Scentsy's expertise in creating captivating scents and Disney's ability to weave magical stories, this collaboration will surely be unforgettable.
Stay tuned to Disney's official channels and social media platforms for the latest news on "Smellephants on Parade." A world of scents and magic awaits, and we can't wait to explore it together. Let your senses come alive in a way only Disney can imagine!